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Iterable vs Mailchimp
Iterable: Enterprise brands running cross-channel engagement. Mailchimp: Email and SMS marketing minus the learning curve. Same fact set for both, straight from each vendor's docs.
Iterable
- Free tier
- No free plan; sales-led, no public self-serve trial
- Paid from
- Custom quote · pricing page
- Public API
- Yes docs
- MCP server
- Yes · Official open-source MCP server (beta, launched Nov 2025) covering most Iterable API endpoints.
- Best for
- Enterprise brands running cross-channel engagement
- Website
- https://iterable.com
Mailchimp
- Free tier
- Free plan, up to 500 contacts (500 sends/mo)
- Paid from
- $13/mo (Essentials, 500 contacts); scales with contact count · pricing page
- Public API
- Yes docs
- MCP server
- Yes · Official MCP for Transactional (Mandrill) in dev docs; Marketing API MCPs are community
- Best for
- Email and SMS marketing minus the learning curve
- Website
- https://mailchimp.com
Which one?
Iterable suits enterprise brands running cross-channel engagement. Mailchimp suits email and sms marketing minus the learning curve. Pricing changes; the fact tables above link both vendors' live pricing pages. For the rest of the field, see Iterable alternatives, Mailchimp alternatives, or the full table.