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Substack vs VerticalResponse
Substack: Writers making money doing the work they believe in. VerticalResponse: Easy email marketing for small businesses. Same fact set for both, straight from each vendor's docs.
Substack
- Free tier
- Free to publish, no subscriber cap
- Paid from
- No monthly fee; 10% of paid subscription revenue plus Stripe fees · pricing page
- Public API
- Yes docs
- MCP server
- Community · Community servers on GitHub only
- Best for
- Writers making money doing the work they believe in
- Website
- https://substack.com
VerticalResponse
- Free tier
- No free email plan; 60-day trial
- Paid from
- $13/mo (Basic, under 500 contacts) · pricing page
- Public API
- Yes docs
- MCP server
- No · No MCP server found; legacy REST docs no longer resolve, live docs are the SOAP API portal.
- Best for
- Easy email marketing for small businesses
- Website
- https://www.verticalresponse.com
Which one?
Substack suits writers making money doing the work they believe in. VerticalResponse suits easy email marketing for small businesses. Pricing changes; the fact tables above link both vendors' live pricing pages. For the rest of the field, see Substack alternatives, VerticalResponse alternatives, or the full table.