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Mailcoach vs Substack
Mailcoach: Bootstrappers, creators, and developers. Substack: Writers making money doing the work they believe in. Same fact set for both, straight from each vendor's docs.
Mailcoach
- Free tier
- No free plan; 14-day trial
- Paid from
- $9.99/mo hosted (2,000 emails); self-hosted license $249 one-time · pricing page
- Public API
- Yes docs
- MCP server
- Yes · Official vendor MCP server at mcp.mailcoach.app; also built into self-hosted v10.4+.
- Best for
- Bootstrappers, creators, and developers
- Website
- https://mailcoach.app
Substack
- Free tier
- Free to publish, no subscriber cap
- Paid from
- No monthly fee; 10% of paid subscription revenue plus Stripe fees · pricing page
- Public API
- Yes docs
- MCP server
- Community · Community servers on GitHub only
- Best for
- Writers making money doing the work they believe in
- Website
- https://substack.com
Which one?
Mailcoach suits bootstrappers, creators, and developers. Substack suits writers making money doing the work they believe in. Pricing changes; the fact tables above link both vendors' live pricing pages. For the rest of the field, see Mailcoach alternatives, Substack alternatives, or the full table.