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Mailchimp vs Omnisend
Mailchimp: Email and SMS marketing minus the learning curve. Omnisend: Ecommerce email + SMS. Same fact set for both, straight from each vendor's docs.
Mailchimp
- Free tier
- Free plan, up to 500 contacts (500 sends/mo)
- Paid from
- $13/mo (Essentials, 500 contacts); scales with contact count · pricing page
- Public API
- Yes docs
- MCP server
- Yes · Official MCP for Transactional (Mandrill) in dev docs; Marketing API MCPs are community
- Best for
- Email and SMS marketing minus the learning curve
- Website
- https://mailchimp.com
Omnisend
- Free tier
- Yes, 250 contacts / 500 emails/mo
- Paid from
- $11.20/mo (Standard, up to 500 contacts); contact-based · pricing page
- Public API
- Yes docs
- MCP server
- Yes · Official MCP at mcp.omnisend.com with help-center guide
- Best for
- Ecommerce email + SMS
- Website
- https://www.omnisend.com
Which one?
Mailchimp suits email and sms marketing minus the learning curve. Omnisend suits ecommerce email + sms. Pricing changes; the fact tables above link both vendors' live pricing pages. For the rest of the field, see Mailchimp alternatives, Omnisend alternatives, or the full table.