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iContact vs Mailchimp

iContact: Beginners wanting easy business email marketing. Mailchimp: Email and SMS marketing minus the learning curve. Same fact set for both, straight from each vendor's docs.

iContact

Free tier
No free plan; 30-day free trial
Paid from
$9/mo after trial; contact-count based · pricing page
Public API
Yes docs
MCP server
No · None found
Best for
Beginners wanting easy business email marketing
Website
https://www.icontact.com

Mailchimp

Free tier
Free plan, up to 500 contacts (500 sends/mo)
Paid from
$13/mo (Essentials, 500 contacts); scales with contact count · pricing page
Public API
Yes docs
MCP server
Yes · Official MCP for Transactional (Mandrill) in dev docs; Marketing API MCPs are community
Best for
Email and SMS marketing minus the learning curve
Website
https://mailchimp.com

Which one?

iContact suits beginners wanting easy business email marketing. Mailchimp suits email and sms marketing minus the learning curve. Pricing changes; the fact tables above link both vendors' live pricing pages. For the rest of the field, see iContact alternatives, Mailchimp alternatives, or the full table.