Home › Compare › Kit (formerly ConvertKit) vs Mailchimp
Kit (formerly ConvertKit) vs Mailchimp
Kit (formerly ConvertKit): Email-first operating system for creators. Mailchimp: Email and SMS marketing minus the learning curve. Same fact set for both, straight from each vendor's docs.
Kit (formerly ConvertKit)
- Free tier
- Free Newsletter plan, up to 10,000 subscribers
- Paid from
- $39/mo (Creator, at 1,000 subscribers); subscriber-based · pricing page
- Public API
- Yes docs
- MCP server
- Yes · Official Kit MCP (app.kit.com/mcp) plus docs MCP
- Best for
- Email-first operating system for creators
- Website
- https://kit.com
Mailchimp
- Free tier
- Free plan, up to 500 contacts (500 sends/mo)
- Paid from
- $13/mo (Essentials, 500 contacts); scales with contact count · pricing page
- Public API
- Yes docs
- MCP server
- Yes · Official MCP for Transactional (Mandrill) in dev docs; Marketing API MCPs are community
- Best for
- Email and SMS marketing minus the learning curve
- Website
- https://mailchimp.com
Which one?
Kit (formerly ConvertKit) suits email-first operating system for creators. Mailchimp suits email and sms marketing minus the learning curve. Pricing changes; the fact tables above link both vendors' live pricing pages. For the rest of the field, see Kit (formerly ConvertKit) alternatives, Mailchimp alternatives, or the full table.