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Brevo vs Mailchimp
Brevo: SMBs wanting all-in-one marketing plus CRM. Mailchimp: Email and SMS marketing minus the learning curve. Same fact set for both, straight from each vendor's docs.
Brevo
- Free tier
- Free plan: 300 emails/day
- Paid from
- $9/mo (Starter) · pricing page
- Public API
- Yes docs
- MCP server
- Yes · Official MCP server documented at developers.brevo.com
- Best for
- SMBs wanting all-in-one marketing plus CRM
- Website
- https://www.brevo.com
Mailchimp
- Free tier
- Free plan, up to 500 contacts (500 sends/mo)
- Paid from
- $13/mo (Essentials, 500 contacts); scales with contact count · pricing page
- Public API
- Yes docs
- MCP server
- Yes · Official MCP for Transactional (Mandrill) in dev docs; Marketing API MCPs are community
- Best for
- Email and SMS marketing minus the learning curve
- Website
- https://mailchimp.com
Which one?
Brevo suits smbs wanting all-in-one marketing plus crm. Mailchimp suits email and sms marketing minus the learning curve. Pricing changes; the fact tables above link both vendors' live pricing pages. For the rest of the field, see Brevo alternatives, Mailchimp alternatives, or the full table.