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BigMailer vs Substack

BigMailer: Email marketing for agencies and multi-brand teams. Substack: Writers making money doing the work they believe in. Same fact set for both, straight from each vendor's docs.

BigMailer

Free tier
Free Startup plan, up to 1,000 contacts (bring-your-own Amazon SES)
Paid from
$7.50/mo per 5,000 contacts (Business Lite); contact-count based · pricing page
Public API
Yes docs
MCP server
No · None found
Best for
Email marketing for agencies and multi-brand teams
Website
https://www.bigmailer.io

Substack

Free tier
Free to publish, no subscriber cap
Paid from
No monthly fee; 10% of paid subscription revenue plus Stripe fees · pricing page
Public API
Yes docs
MCP server
Community · Community servers on GitHub only
Best for
Writers making money doing the work they believe in
Website
https://substack.com

Which one?

BigMailer suits email marketing for agencies and multi-brand teams. Substack suits writers making money doing the work they believe in. Pricing changes; the fact tables above link both vendors' live pricing pages. For the rest of the field, see BigMailer alternatives, Substack alternatives, or the full table.