Home › Platforms › Shopify Email
Shopify's built-in email marketing (rebranded Shopify Messaging in 2026) sends campaigns from the Shopify admin. Templates auto-pull store branding, products, and prices, with a drag-and-drop editor, Sidekick AI copy, customer segmentation, and pre-built automations like welcome, winback, and abandoned checkout.
At a glance
- Free tier
- 10,000 free emails/month on any Shopify plan
- Paid from
- Included with any Shopify plan; overage $1 per 1,000 emails past the free 10k · pricing page
- Public API
- Yes docs
- MCP server
- Yes · Official Shopify Dev MCP (docs/API schemas, not email-specific)
- Best for
- Emails built for commerce
- Website
- https://www.shopify.com/email-marketing
Shopify Email pricing
10,000 free emails/month on any Shopify plan. Paid plans start at Included with any Shopify plan; overage $1 per 1,000 emails past the free 10k. Current numbers live on the Shopify Email pricing page.
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How Shopify Email compares
See Shopify Email alternatives, or line it up head to head: Shopify Email vs Substack.
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