Loops is a modern email platform built for SaaS teams with a Notion-style editor. Create, send, and track marketing, product, and transactional emails with developer-friendly API and event-based targeting.
At a glance
- Free tier
- Free plan: up to 1,000 contacts, 4,000 sends/mo
- Paid from
- $49/mo (contact-based; unlimited sends) · pricing page
- Public API
- Yes docs
- MCP server
- No · Official MCP server planned but not yet available (loops.so/agents/mcp)
- Best for
- SaaS teams sending product, marketing, and transactional email
- Website
- https://loops.so
Loops pricing
Free plan: up to 1,000 contacts, 4,000 sends/mo. Paid plans start at $49/mo (contact-based; unlimited sends). Current numbers live on the Loops pricing page.
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How Loops compares
See Loops alternatives, or line it up head to head: Loops vs Substack.
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