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SAP renamed SAP Emarsys Customer Engagement (acquired 2020) to SAP Engagement Cloud in February 2026. It delivers AI-driven, personalized omnichannel engagement across email, mobile, web, and SMS, with an enterprise edition adding governance for multi-brand, multi-region organizations.
At a glance
- Free tier
- No free plan; demo/quote-led
- Paid from
- Custom quote · pricing page
- Public API
- Yes docs
- MCP server
- No · No official or community MCP server found (July 2026).
- Best for
- Personalized omnichannel engagement at scale
- Website
- https://www.sap.com/products/crm/emarsys.html
SAP Engagement Cloud pricing
No free plan; demo/quote-led. Paid plans start at Custom quote. Current numbers live on the SAP Engagement Cloud pricing page.
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How SAP Engagement Cloud compares
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