Email marketing is thriving in 2025, with nearly half of consumers preferring weekly promotional emails. But creating professional, mobile-friendly emails can be challenging without the right tools. Drag-and-drop email builders simplify this process, allowing you to design polished campaigns without coding. Here are the nine top platforms for 2025:
- Mailchimp: User-friendly with robust integrations and global styling options.
- Stripo: Offers 1,600+ templates and precise design control.
- Moosend: Affordable with strong automation tools.
- Beefree: Specializes in fast, visually appealing designs.
- Tabular: Focuses on clean HTML and advanced customization.
- Unlayer: Developer-friendly with seamless integrations.
- Chamaileon: Built for teams with real-time collaboration tools.
- Sender: Budget-friendly with a simple editor and good integrations.
- Klaviyo: Tailored for e-commerce with 350+ integrations.
Each platform varies in pricing, features, and customization. Evaluate based on your business needs, such as integrations, template variety, and budget.
Quick Comparison
| Platform | Templates Available | Key Strengths | Starting Price | Free Plan |
|---|---|---|---|---|
| Mailchimp | Wide variety | Integrations, global styling options | $13/month | Yes |
| Stripo | 1,600+ templates | Advanced design control | $12.50/month | Yes |
| Moosend | Limited library | Affordable, automation tools | $9/month | No |
| Beefree | 1,700+ templates | Fast design process | $30/month | Yes |
| Tabular | Professional modules | Clean HTML, advanced customization | $29/month | Yes |
| Unlayer | 1,800+ templates | Developer-friendly API | $15/month | Yes |
| Chamaileon | Hundreds of templates | Team-focused, real-time collaboration | $300/month | No |
| Sender | Basic collection | Budget-friendly, simple editor | $19/month | Yes |
| Klaviyo | 160+ templates | E-commerce focus, 350+ integrations | $45/month | Yes |
Choose a platform that aligns with your goals, whether it's ease of use, advanced design options, or e-commerce capabilities.
A Quick Summary of Unlayer - The Best Drag and Drop Email Builder
How to Pick the Right Drag-and-Drop Email Builder
Finding the best drag-and-drop email builder can make a huge difference in your email marketing game. With so many options available in 2025, it’s important to focus on what matters most for your business. Here’s a breakdown of the key factors to consider when choosing your next email builder.
Editor Functionality and Ease of Use
A clean, user-friendly editor is non-negotiable. The best platforms make it easy to create professional emails without requiring coding skills or a design background. In fact, 81% of Beefree users report creating emails at least three times faster using an intuitive drag-and-drop interface.
"I found Beefree and can't stop making emails, please send help!" - Christopher K.
Look for features like dynamic modules and reusable templates. These tools are especially helpful for businesses that run frequent campaigns or newsletters. Being able to save and reuse content blocks can save you a lot of time and effort.
Template Selection and Customization Options
A good template library is a great starting point, but customization is what really counts. You should be able to tweak every detail to match your brand without dealing with a steep learning curve.
Platforms like Tabular and Stripo allow you to mix and match pre-built modules, ensuring consistent design while still giving you creative freedom. Having access to a range of templates that you can easily adapt to your needs speeds up the process and makes your campaigns more effective.
Mobile Responsiveness
With most emails being opened on mobile devices, your email builder must ensure your designs look great on any screen. This isn’t just about shrinking the content - it’s about adaptive design that adjusts layouts, font sizes, and buttons for a better mobile experience.
Third-Party Integrations
Your email builder should connect seamlessly with the tools you already use. Smooth integration can significantly improve your workflow, as 75% of users report that seamless integration boosts efficiency.
For e-commerce businesses, compatibility with platforms like Shopify, WooCommerce, and BigCommerce is a must. CRM integrations, like those with HubSpot CRM, can help you consolidate customer data, such as purchase history and website activity, to create more personalized campaigns. Analytics integrations also play a key role, providing insights into campaign performance and ROI.
Pricing Considerations for U.S. Businesses
Pricing for email builders varies widely, from free plans to enterprise-level solutions costing hundreds of dollars monthly. Many platforms offer free trials, so you can test them before committing.
When evaluating cost, consider the potential return on investment. For example, 73% of users reported recouping their costs within three months, and 64% of Beefree users saw an 11% or higher increase in click-through rates, which can lead to significant revenue growth.
Customer Support for U.S. Users
Reliable customer support is essential. Look for platforms offering U.S. business-hour support through live chat, email, or phone. Some even provide dedicated account managers for higher-tier plans, which can be a big help for growing businesses.
Collaboration Features
If you work with a team or need client approvals, collaboration tools are a must. Features like multi-user access, commenting systems, and approval workflows can streamline the process and keep everyone on the same page.
Ultimately, the right email builder should meet your current needs while allowing room for growth as your marketing efforts expand. Now, let’s dive into the top drag-and-drop email builders available in 2025.
1. Mailchimp
Mailchimp has long been a cornerstone in the email marketing world, offering a blend of user-friendly tools and advanced customization. It’s an excellent choice for businesses aiming to craft professional-looking emails without needing to dive into complex coding. With its intuitive design tools like the mix-and-match content block system and robust styling options, Mailchimp makes email creation both accessible and efficient.
Drag-and-Drop Editor Quality
Mailchimp’s drag-and-drop editor simplifies the email creation process with its easy-to-use content block system. It ensures smooth design workflows by offering separate styling options for desktop and mobile views, so your emails always look polished, no matter the device. The Content Optimizer is another handy feature, flagging potential issues before you hit send.
Additional tools like undo/redo, preview, and testing further streamline the design process. However, if you need more advanced customizations through coding, you’ll need to switch to Mailchimp’s "classic builder", which may disrupt your workflow consistency.
Template Variety and Customization
When it comes to templates, Mailchimp provides plenty of options to kickstart your email designs. You can select from Mailchimp’s built-in template library, reuse saved templates, or even draw from your recently sent emails and drafts. The integration with Creative Assistant also broadens your design possibilities, making it easier to create visually appealing campaigns.
The global styles panel is a standout feature, allowing you to establish consistent design rules across all your emails. At the same time, you retain the flexibility to tweak individual content blocks for a more personalized touch. For teams managing frequent campaigns, Mailchimp’s extensive template storage system is a time-saver, ensuring efficiency and uniformity in your marketing efforts.
Integration Options
Mailchimp’s ability to integrate with various tools showcases its maturity in the email marketing space. It connects seamlessly with popular e-commerce platforms, CRM systems, and analytics tools, making it a perfect fit for businesses that rely on these systems daily.
These integrations allow businesses to pull in valuable customer data, such as purchase history and behavioral triggers, enabling more tailored and effective email campaigns. If you’re already using other Mailchimp services, these connections work effortlessly to enhance your marketing strategies.
Pricing and Free Tiers
Mailchimp doesn’t offer a free trial for its paid features, so you’ll need to carefully assess its free tier before committing to an upgrade. The free plan includes basic functionality but comes with limits on the number of sends and contacts.
The pricing scales based on the size of your contact list and the features you need. For growing businesses, it’s important to factor in how quickly costs can rise as your email list expands, ensuring you choose a plan that aligns with your budget and growth trajectory.
2. Stripo
Stripo stands out as a specialized email design platform trusted by 65% of Fortune 100 companies for its advanced features and professional results.
Drag-and-Drop Editor Quality
Stripo's drag-and-drop editor gives you complete control over your email design. You can customize each stripe in your template individually, ensuring that every section looks exactly the way you want without impacting other areas. This level of precision makes it easy to create polished, professional emails.
The editor also allows you to modify every element of your template without needing to write any code. Thanks to its hierarchical template structure, even complex designs maintain their layout and functionality across different email clients.
Stripo includes a built-in photo editor, so you can resize, crop, add filters, or overlay text directly within the platform. To stay organized, you can save images in specific folders for use across templates, messages, or entire projects.
Template Variety and Customization
Stripo offers an impressive library of over 1,600 free HTML email templates. These templates cover a wide range of email categories, giving you plenty of options to find the perfect starting point for your designs.
Customization is where Stripo really shines. Beyond simple changes like colors and text, you can even upload your own custom fonts alongside standard web-safe and Google fonts. This ensures your emails align perfectly with your brand's identity.
Each template is professionally designed and can be tailored to match your branding. Plus, the underlying code is clean and optimized to work seamlessly with your email service provider.
Integration Options
Stripo integrates with over 80 Email Service Providers (ESPs), making it easy to connect your designs with your preferred email marketing platform. Whether you’re using Gmail, Outlook, or a specialized ESP, Stripo has you covered.
For added flexibility, you can export your emails as HTML, PDF, or image files. If your business relies on CRM systems, Stripo supports integrations via Zapier or Webhook, ensuring smooth workflows between your email designs and customer management tools.
Additionally, Stripo offers a dedicated plugin for seamless integration into your existing processes, making it easier than ever to transition from design to execution. These robust integration options ensure your emails are ready to go, no matter your platform or workflow.
3. Moosend
Moosend has earned recognition from Forbes Advisor for its powerful automation tools and easy-to-navigate interface. The platform strikes a balance between offering advanced features and maintaining simplicity, making it approachable for users of all experience levels.
Drag-and-Drop Editor Quality
Moosend’s drag-and-drop editor lets you create polished newsletters without needing any coding skills. Its intuitive design ensures that even beginners can craft professional emails with ease. The editor also supports team collaboration with features like comments and history modes, which make it easier to work together efficiently. You can enhance your emails by adding elements like videos, countdown timers, and social share buttons. Plus, an integrated AI writer is available to help you generate and refine your content. Basic tools like undo/redo and design previews round out the editor’s functionality, making it a versatile tool for email campaigns.
"Moosend is one of the most simplistic email marketing platforms available, making it very easy to learn how to use."
– Kelly Main, Forbes Advisor
Next, let’s look at how Moosend handles customization with its templates, despite having a smaller library.
Template Variety and Customization
While Moosend’s template library is more limited compared to some competitors, the platform compensates with strong customization options. If you're new to email marketing, the smaller library might require you to spend more time personalizing templates. However, the customization tools allow you to tailor campaigns to your audience effectively. You can even set conditional visibility rules to deliver personalized content to different recipients. For eCommerce businesses, Moosend includes features to promote your store, and it’s easy to enrich your emails with images and videos from various sources.
Integration Options
Moosend integrates smoothly with other apps, such as involve.me, enabling you to automate lead collection and streamline segmentation. These integrations make it possible to build cohesive marketing workflows that connect your email campaigns with other business tools.
Users often highlight Moosend’s excellent support and affordability. One customer shared their experience:
"After going through Mailchimp, and other platforms, we decided to stay with Moosend. From seamless onsite event tracking to amazing support, there's no other tool matching the feature set & price point offered."
– Dipak Raghuwansi, Email Marketing Associate, Vogue
Another user added:
"Moosend is a user friendly professional platform with a great support team. And the most incredible thing is that it's cost efficient. Thank you Moosend for making my life easier."
– Alex Melvani, Membership Officer at WWF
4. Beefree
Beefree is an email design platform that focuses on helping users craft visually appealing, responsive emails using a drag-and-drop interface. Unlike traditional email marketing tools, Beefree serves as a specialized design solution that integrates with your existing email service provider, giving designers and marketers enhanced creative flexibility. Let’s dive into what makes Beefree stand out.
Drag-and-Drop Editor Quality
Beefree’s editor is designed to simplify email creation, with 81% of users reporting they can build emails three times faster. The interface is intuitive, allowing users to easily upload images, duplicate elements, and rearrange components. Whether you’re creating newsletters, promotional campaigns, or transactional emails, the platform ensures a smooth, efficient process.
Template Variety and Customization
With access to over 1,700 free editable templates, users can explore the template library without needing to sign up. Beefree also makes it easy to save reusable content blocks, ensuring consistent branding across emails. For businesses with specific needs, the Custom Design Service offers tailored templates. Additionally, you can centralize brand assets for easy access and even turn email designs into landing pages, expanding their functionality. These customization tools pair seamlessly with Beefree’s broad integration options.
Integration Options
Beefree supports integration with major email service providers like HubSpot, Gmail, Salesforce Account Engagement (Pardot), Outlook Web, and Klaviyo. A significant 75% of users report smooth integration with their existing tools. The platform also allows one-click HTML code exports. For Outlook users, a dedicated connector enables direct exports to Outlook Web, with simple, single-column designs offering the best compatibility.
Pricing and Free Tiers
Beefree operates on a freemium model. The "Starter" plan provides basic features, while "Professional" and "Business" plans offer more advanced capabilities. The free tier is robust enough to meet the needs of small U.S. businesses looking to get started quickly. Impressively, 64% of users have seen click-through rates improve by 11% or more thanks to Beefree’s design tools.
Marketing professionals frequently praise Beefree for its user-friendly approach:
"Beefree one of the best email HTML builders"
– Laura R., Marketing Specialist
"Excellent product, best I have used"
– Dominic D., Marketing Manager
5. Tabular
Tabular earns its spot among the top email builders with its focus on high-quality code and advanced design tools. Unlike many standard drag-and-drop platforms, Tabular takes email creation to a professional level. It’s designed to produce clean, structured HTML while offering an intuitive experience for both marketers and designers. What makes Tabular stand out is its commitment to bridging the gap between functional code and polished, highly efficient code, setting a high bar for email development.
Drag-and-Drop Editor Quality
Tabular’s editor is built with a layer-based interface that feels familiar and practical for experienced designers. It offers precise control over email layouts without sacrificing ease of use. While many no-code tools generate cluttered HTML, Tabular focuses on delivering clean, modern code that works seamlessly across different email clients. This approach ensures that your emails look great and function properly wherever they’re opened.
Template Variety and Customization
Tabular comes loaded with a library of professional modules, including headers, footers, product showcases, and CTAs. These elements can be saved, shared, and reused, making it easier to maintain consistency across campaigns. The platform also supports advanced customization, offering features like:
- Custom fonts with fallback options
- Centralized brand color management
- A 2,500+ icon library featuring FontAwesome, Feather, and Heroicons, all with customizable colors
For global campaigns, Tabular includes multi-language support, allowing users to manage translated content and localized blocks. It also offers desktop and mobile previews, along with a test email function to review dynamic content and personalization before sending.
Integration Options
Tabular integrates seamlessly with major email service providers like Mailgun, SendGrid, HubSpot, Postmark, Mailchimp, and Klaviyo. If your platform isn’t directly supported, you can still export HTML for easy compatibility. For Mailchimp users, Tabular allows you to create responsive templates and upload them with merge tags for personalization.
The platform also offers a two-click export feature for HTML and PDF files, giving users the flexibility to deploy templates on any platform. The exported HTML includes advanced features such as image hosting via CDN, file size optimization, accessibility roles, and proper handling of tags like <link>, @import, and <script>.
Pricing and Free Tiers
Although specific pricing details aren’t disclosed, Tabular positions itself as a high-end tool, ideal for teams. Its collaboration features include shared workspaces, role management, and asset libraries, making it a great choice for organizations with multiple users. To ensure your emails are optimized before sending, Tabular provides a pre-send checklist, allowing you to tweak preheader text, subject lines, document language, titles, and even Gmail annotations.
With email marketing delivering impressive ROI, investing in a professional-grade platform like Tabular can help take your campaigns to the next level. Whether you’re a solo marketer or part of a large team, Tabular’s tools are designed to make email creation more efficient and impactful.
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6. Unlayer
Unlayer has earned the trust of over 1,000 SaaS brands, thanks to its developer-friendly design and seamless integration capabilities. With a vast library of templates and a balance between user-friendliness and advanced developer tools, Unlayer simplifies email campaign creation for businesses in 2025.
Drag-and-Drop Editor Quality
Unlayer's drag-and-drop editor is designed for speed and simplicity, enabling users to create polished, professional emails in no time. What sets it apart is its dual focus: it’s not just for marketers but also caters to developers. The platform offers a developer-first API with type definitions, webhooks, and events that integrate smoothly with modern JavaScript frameworks or vanilla JS. This approach ensures that while marketers enjoy ease of use, developers have the tools they need for custom implementations. With features like images, text blocks, CTAs, and footers, Unlayer delivers all the essentials for building effective, structured emails.
Template Variety and Customization
Unlayer boasts a collection of over 1,800 responsive email templates, including 600+ free no-code options. These templates are designed to look great across all devices and email clients, covering a wide range of email types to suit various campaign needs.
"Unlayer is one of my all-time favorite destinations for free email templates... Unlayer's templates are very versatile and cover a range of categories, including personal and business usage."
- Dhari Alabdulhadi, CTO and Founder, Ubuy New Zealand
Customization options are extensive. Users can add custom blocks, manage file storage, and even restrict edits to certain sections, ensuring brand consistency. Additionally, Unlayer includes a library of free stock photos to enhance the visual appeal of your emails, making it easier to create standout campaigns.
Integration Options
Unlayer shines when it comes to integration. Its JavaScript SDK and API allow seamless connections with popular email service providers like ActiveCampaign, Constant Contact, and Mailchimp, as well as with CRMs and other platforms.
The results speak for themselves. Keap reported saving an entire year of development time, allowing their team to focus on core business functions. Hive increased lead closures by 40% by integrating Unlayer’s email builder, and TargetBay customers collectively saved over 8,000 hours by designing emails without needing a dedicated design or development team.
"We got a cutting-edge email designer with just an afternoon of engineering time. Our users can design beautiful, cross-client emails, and our team can focus on building the rest of our product. Can't recommend Unlayer enough!"
- Patrick Hannigan, CTO at Hive
Pricing and Free Tiers
While Unlayer doesn’t publicly share detailed pricing information, it positions itself as a budget-friendly solution for businesses looking to add professional email-building capabilities. Its detailed documentation and integration guides make deployment quick and straightforward, allowing development teams to implement advanced email functionality without starting from scratch.
"Using Unlayer allows us to focus on what we are experts in, helping small businesses succeed while leveraging the benefits of builder expertise of Unlayer, allowing our customers to get to value faster."
- Rich Sharpe, Senior Product Manager at Keap
7. Chamaileon
Chamaileon finds its niche as a bridge between simple email builders and pricey enterprise platforms, offering advanced features without the hefty cost. Companies like SVP Worldwide, which includes brands like Singer and Husqvarna, have seen impressive results. Emily Dukes, their marketing manager, shared, "We managed to 2-3x our open and click-through rates and boost our email marketing driven revenues alike."
Here’s a closer look at how Chamaileon delivers speed and efficiency.
Drag-and-Drop Editor Quality
Chamaileon's drag-and-drop editor is designed to simplify and speed up email creation, cutting production times by 90% compared to traditional methods. It provides a suite of intuitive tools, such as undo/redo, breadcrumb navigation, and inline editing, making the process smooth and user-friendly. The platform also includes a visual logic editor, enabling users to create dynamic content and templates without needing coding skills. Real-time collaboration allows designers and content creators to work simultaneously without stepping on each other’s toes, while an AI assistant offers copywriting support. This streamlined approach helps marketers significantly reduce campaign turnaround times.
"Love this email builder! I am very impressed each time I use the easy-to-use email builder. It's on par (if not better) than the big-ticket platforms."
- Logan R, Founder, BrandBlast
Template Variety and Customization
Chamaileon offers hundreds of pre-designed templates alongside a modular design system, which speeds up the email creation process [36,37]. With customizable modules, preset styles, and locked design tokens, users can maintain consistent branding while seeing noticeable improvements in click-through rates - examples show increases ranging from 35% to 48% [32,33]. Advanced personalization is also made easy with a point-and-click interface for adding templating logic, eliminating the need for technical expertise. For businesses with unique requirements, Chamaileon can create custom email templates, including dynamic emails and specialized code features.
Integration Options
Chamaileon integrates seamlessly with popular ESPs, CRMs, and automation tools such as Mailchimp, HubSpot, Campaign Monitor, Constant Contact, SendGrid, Marketo, Braze, Klaviyo, and Salesforce Pardot. The platform syncs email HTML directly into these systems, cutting time-to-market for campaigns by 90%.
"Chamaileon's export into Pardot is the cleanest I've seen of any third-party email builder I have used!"
- Ben Lamothe, Pardot & CRM Consultant
For broader compatibility, the platform also supports webhooks and Zapier integrations. This flexibility has helped businesses like Kununu improve their email creation processes, driving over 10% more website traffic.
Pricing
Chamaileon starts at $400. While it’s positioned in the premium segment, many users report substantial cost savings compared to outsourcing email creation to agencies. Erik Cooper, Digital Marketing Manager at Arc XP, noted:
"Saving cost in developing robust stylized HTML email templates. Using [Chamaileon] saves us thousands of dollars compared to emails coded by an agency."
For example, Shopmium leveraged Chamaileon’s efficiency and A/B testing capabilities to double its click-through rates.
8. Sender
Sender is a cost-effective email builder designed to deliver professional results, making it a popular choice for small businesses and startups. With an impressive overall rating of 4.7/5 across platforms like G2 (4.5), Trustpilot (4.8), and Capterra (4.7), users consistently highlight its user-friendly interface and robust features.
Drag-and-Drop Editor Quality
Sender's drag-and-drop editor is designed for simplicity, requiring no coding knowledge. Users can start with a blank slate or customize pre-designed templates by adding brand logos, colors, fonts, and subscriber data for a personal touch. This setup makes it easy for even small teams to manage their email campaigns.
As one G2 reviewer noted:
"The built-in email designer is very intuitive and easy to use/navigate with some nice templates to choose from."
This feature allows anyone, regardless of experience, to create polished email campaigns with ease.
Template Variety and Customization
Sender offers a wide range of fully customizable templates tailored for different campaign needs. These templates are responsive by default, ensuring they look great on any device - a key factor for mobile-friendly designs. Users can rearrange content blocks, tweak color schemes, and choose fonts using the drag-and-drop interface without needing technical skills. Whether you prefer sleek HTML layouts with clear call-to-action buttons or more personal, text-based designs, Sender provides plenty of inspiration with industry-specific examples.
Ganesh P. shared his experience:
"Sender.net is very affordable and easy to use, the ability to customize email templates and analytics helps improve campaigns constantly and effectively. There are no restrictions on features such as drag-and-drop feature or pre-made templates or can able to upload HTML templates."
This flexibility, combined with seamless integration options, makes Sender a versatile tool for email marketing.
Integration Options
Sender integrates smoothly with platforms like WordPress, WooCommerce, PrestaShop, Zapier, Shopify, and Jumpseller. Its straightforward setup means businesses without dedicated IT resources can easily connect their existing tools. This allows companies to use customer data and purchase histories to craft more targeted and effective email campaigns.
Pricing and Free Tiers
Sender's pricing is particularly appealing to small businesses and startups working within tight budgets. The platform’s affordable plans include premium features like drag-and-drop editing, customizable templates, and full HTML uploads.
Kátia C. highlighted this in her review:
"I found Sender a more practical, functional tool with better benefits than Mailchimp."
Additionally, Sender's free tier offers a generous set of features, giving businesses the opportunity to test and refine their email marketing strategies without any upfront costs.
9. Klaviyo
Klaviyo is a dedicated email marketing platform tailored for e-commerce businesses. It combines advanced automation features with straightforward design tools, making it an excellent choice for online retailers aiming to create personalized campaigns that drive sales and engage customers.
Drag-and-Drop Editor Quality
Klaviyo's drag-and-drop editor strikes a balance between simplicity and functionality. It’s designed to be intuitive, even for users without coding experience. You can easily adjust content blocks, images, and call-to-action buttons to suit your needs. The editor’s clean interface, supported by logical drop-down menus, prevents unnecessary clutter. Unique features like curated product feeds and review sections further enhance its appeal for e-commerce-focused campaigns.
Template Variety and Customization
Klaviyo provides over 160 customizable email templates, along with templates for sign-up forms and automation workflows. These templates are categorized by campaign type - think welcome emails, abandoned cart reminders, and seasonal promotions. Users can modify them using the drag-and-drop editor or opt for custom HTML for greater flexibility. Features like reusable blocks, saved content, and conditional content ensure that your emails can be tailored to specific subscriber segments.
Dynamic and static coupon code support, along with built-in A/B testing, adds another layer of personalization. For example, you can test different subject lines or designs to see what resonates best with your audience. By starting with pre-designed layouts and tweaking them to match your brand’s tone and style, you can maintain a consistent look across all campaigns.
Integration Options
One of Klaviyo's strengths lies in its seamless integration capabilities. With over 350 pre-built integrations, it connects effortlessly with e-commerce platforms, advertising tools, payment processors, shipping software, and customer service platforms. This allows for automatic data syncing and the creation of advanced automation workflows.
Daily Harvest, a meal subscription service, is a great example of how businesses can benefit from these integrations. After switching to Shopify and Klaviyo, they streamlined their operations by migrating all their data to the platform, launching SMS and push notifications, and reducing developer hours by over 15%. They also managed to cut tech-related expenses by 18%.
Brandon Amoroso, founder and president of Electriq, highlights the importance of Klaviyo's data capabilities:
"The ability to ingest data from your ecommerce platform and all other third-party apps is crucial. If you don't have all of the data on your subscribers in one place, you aren't able to effectively deploy an email segmentation and personalization strategy".
Pricing and Free Tiers
Klaviyo positions itself as a premium e-commerce email marketing solution, and its pricing reflects that. While its free tier may not be as extensive as some competitors, the platform’s robust features and integration options deliver substantial value.
For instance, Tata Harper, a plant-based skincare brand, utilized Klaviyo’s AI-powered tools to test 20 variations of their sign-up forms across desktop and mobile. This resulted in a 65% increase in submissions within 30 days compared to their previous efforts.
When you factor in the platform’s automation capabilities and integration ecosystem, Klaviyo becomes a worthwhile investment for businesses looking to maximize their email marketing performance.
Platform Comparison: Features and Pricing
A side-by-side comparison of platforms brings clarity to their unique strengths and pricing models. This breakdown highlights the diverse capabilities discussed earlier, helping you identify the best fit for your business needs.
| Platform | Drag-and-Drop Quality | Templates | Integrations | Starting Price | Free Plan |
|---|---|---|---|---|---|
| Mailchimp | Mix and match content blocks with global styling | Wide variety of ready-made templates | Extensive third-party integrations | $13/month | Yes (30-day trial) |
| Stripo | Built-in HTML/CSS editor with visual design | ~1,500 responsive templates | 70+ ESP integrations | $12.50/month | Yes |
| Moosend | User-friendly visual editor | Good template selection | Popular ESP connections | $9/month | No (30-day trial) |
| Beefree | Simple interface with mobile preview | 1,376+ professional templates | Popular ESP integrations | $30/month | Yes (limited features) |
| Tabular | Clean HTML output with granular controls | Professionally designed modules | Moosend, HubSpot, Klaviyo | $29/month | Yes |
| Unlayer | Robust editor with custom blocks | Customizable design library | Direct ESP exports | $15/month | Yes |
| Chamaileon | Pixel-precise visual editor | Team-focused templates | Real-time collaboration tools | $300/month | No (14-day trial) |
| Sender | Standard drag-and-drop functionality | Basic template collection | Essential integrations | $19/month | Yes |
| Klaviyo | E-commerce focused editor | 160+ templates with automation | 350+ pre-built integrations | $45/month | Yes |
Below, we explore how these platforms compare in terms of templates, integrations, and pricing.
Template Libraries and Customization
Stripo stands out with its extensive library of around 1,500 templates, earning recognition from EmailTooltester for two consecutive years. Reviewers have praised its design quality:
"Stripo is our top email template builder! We have awarded Stripo with our badge two years in a row due to its excellent builder and numerous ready-made template designs."
Beefree isn't far behind, offering over 1,376 professionally designed templates. According to the company, 81% of its users report creating emails up to three times faster. For businesses focused on speed and variety, these platforms lead the pack.
Integration Capabilities
For e-commerce businesses, Klaviyo is a standout with over 350 integrations, making it highly versatile. Stripo also performs well, connecting with 70+ email service providers. Platforms like Tabular, on the other hand, focus on key integrations, supporting tools like Moosend, HubSpot, and Klaviyo. The choice here depends on how well a platform’s integrations align with your existing tools.
Pricing Considerations
Pricing ranges widely, from Moosend's budget-friendly $9/month to Chamaileon’s premium $300/month for three users. Moosend is an appealing option for startups or small businesses, while Chamaileon caters to teams needing advanced collaboration tools.
Best Value Propositions
- Small Businesses: Stripo offers excellent value at $12.50/month, combining an extensive template library with strong integration options.
- E-commerce: Klaviyo justifies its $45/month price with advanced automation and its focus on e-commerce.
- Teams: Chamaileon, though priced at $300/month, provides specialized tools for real-time collaboration, making it a solid choice for larger teams.
Ultimately, the best platform for you depends on your priorities - whether that's templates, integration, collaboration, or budget. Each platform targets different needs, from solo entrepreneurs to large marketing teams.
Common Questions About Drag-and-Drop Email Builders
Building on our detailed platform features, here are answers to some frequently asked questions about drag-and-drop email builders.
How beginner-friendly are these tools for someone with zero technical experience?
Drag-and-drop email builders are specifically designed for people without coding or design skills, making it easy to create polished, professional emails. These tools allow users to visually design emails by simply dragging and dropping elements, which is why they’re a favorite among marketers, small business owners, and designers.
To illustrate their efficiency, consider this: Rice University reported designing emails 85% faster using Beefree, while Madison Taylor Marketing cut their email development time by 66%. Beefree also shared that 81% of their users create emails at least three times faster compared to traditional methods.
Among the platforms reviewed, Tabular stands out for its highly intuitive interface. Some platforms have even been singled out as the best choice for beginners.
Can I maintain consistent branding with custom logos, fonts, and colors?
Yes, most drag-and-drop email builders allow for comprehensive customization, enabling you to incorporate your logos, brand colors, and custom fonts into email campaigns. Many platforms also provide centralized design libraries and style guides to help maintain consistent branding across all your emails.
The level of branding tools available often depends on the platform and its pricing tier. Real-world examples show how effective these features can be. For instance, SaaStanak used Beefree to create visually appealing emails that paired strong visuals with storytelling. Matt Byrd, Head of Marketing at TravelJoy, shared his experience:
"Beefree transformed my workflow and made me prouder of my work."
If branding is a priority, taking advantage of free trials is a smart way to evaluate each platform’s capabilities before committing to a subscription.
Will my emails display correctly in Gmail, Outlook, and Apple Mail?
Yes, ensuring that emails look great across major platforms is a core feature of modern drag-and-drop builders. These tools automatically convert your visual designs into clean HTML code, ensuring compatibility with email clients like Gmail, Outlook, Apple Mail, and Yahoo! Mail. This eliminates the need for manual coding and ensures your emails display as intended.
These insights can help you make an informed choice and optimize your email campaigns for better performance.
Final Thoughts
Drag-and-drop email builders are reshaping email marketing in 2025. With email marketing expected to deliver an impressive ROI of 4,200% this year, selecting the right platform can make a noticeable difference to your business's success. The shift from intricate coding to user-friendly visual design has made creating professional emails easier for businesses of all sizes.
Each platform brings something different to the table - whether it’s Tabular’s clean HTML output, Stripo’s extensive template library, Beefree’s budget-friendly options for beginners, or Moosend’s well-rounded design and delivery capabilities.
When evaluating platforms, focus on features like scalability, seamless integration with other tools, and strong customization options - these can increase revenue by as much as 23%.
It’s essential to test these features yourself. Take advantage of free trials to explore each platform’s editor, templates, and integrations. Getting hands-on experience will help you pinpoint the solution that feels intuitive for your team and aligns with your business needs.
The right platform doesn’t just streamline email creation - it also improves team collaboration and enhances email performance. With average open rates at 39.64% and click-through rates at 3.2%, having the right tools can significantly boost engagement.
Ultimately, choose a platform that grows with your business and empowers your team to achieve measurable results.
FAQs
What should I consider when selecting the best drag-and-drop email builder for my business?
When picking a drag-and-drop email builder, prioritize ease of use, customization flexibility, and how well it integrates with the tools you already rely on. Don’t forget to factor in your budget, and aim for platforms that include helpful extras like automation, analytics, and pricing plans that can grow with your business.
Well-known options such as Mailchimp, Beehiiv, and Flodesk cater to small businesses and marketers, offering user-friendly interfaces and powerful features. Think about what’s most important for your business - whether that’s creative design options, detailed reporting, or smooth integration - and choose a platform that matches your specific goals.
What features should I prioritize in an email builder to ensure my emails look great on mobile devices?
When creating emails that work well on mobile devices, choose an email builder that offers responsive layouts - these adjust automatically to fit different screen sizes. Look for features like scalable images, fonts optimized for mobile, and touch-friendly buttons to make the experience smooth for users. It's also helpful to use tools that support mobile-first design and media queries, ensuring your emails appear clean and professional no matter the device.
How does integrating email marketing tools with other platforms improve campaign performance?
Integrating email marketing tools with other platforms can take your campaigns to the next level by simplifying data management, allowing for more precise personalization, and automating essential tasks. This means you can deliver tailored messages to the right audience, increasing engagement and driving stronger results.
For instance, connecting your email platform with a CRM allows you to consolidate customer data in one place. This makes it much easier to craft personalized campaigns that resonate with your audience. Additionally, automation tools can send well-timed, relevant emails based on user behavior, enhancing both your efficiency and your ability to build customer loyalty.
